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Why content marketers should care about Twitter’s Beyond 140 initiative

Content marketers should keep a close eye on Beyond 140, a Twitter initiative that could see users get access to a new, full-service publishing platform. According to industry reports, CEO Jack Dorsey...

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Facebook videos should get to the point in 3 seconds and do it without sound

Your Facebook videos have just three seconds to grab the attention of your target audience and they’re increasingly likely to be viewed without sound, the company said this week. An update on the...

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New scrolling technique could make your website content more memorable

Scrolling through digital content is something most of us do every day. Whether it’s swiping our fingers down our smartphones and tablets or working a mouse wheel, scrolling is a key part of how we...

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Why Facebook’s latest algorithm change could be bad news for brands

Facebook’s latest updates to its News Feed algorithm could be bad news for brands hoping to use content they have created or curated to connect with their fans and followers. Facebook is the world’s...

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How Facebook’s automatic translations can expand the reach of your content...

Facebook, the world’s largest social network, is now translating content for 800 million users every month. Alan Packer, the company’s director of engineering for language technology, told MIT’s Emtec...

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Facebook begins trialling ‘topic feeds’ across Australia and New Zealand

Facebook users in Australia and New Zealand may have noticed certain changes to their Facebook accounts over the weekend upon installing the latest update, which introduced options for categorising...

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Why Facebook’s latest algorithm update could make reaching your audience even...

Organic reach for brands on Facebook, the world’s largest social network, could be even more challenging following the company’s latest algorithm update. Facebook uses algorithms to decide what users...

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Which social platform is best for your industry? A look at statistics for...

Facebook reminded everyone last week that it remains the undisputed king of the social media jungle. The world’s most popular social network announced its second quarter results, revealing that more...

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Want to get rid of pop-up ads? Thanks to Google, you may no longer need an ad...

The infamous pop-ad is not exactly loved by all web users. To further improve user experience on mobile devices, Google has heard the cries of the internet and has responded with a ranking update that...

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Virtual Reality friendships, an app for a busy social life and ads popping up...

Facebook has been relatively quiet for a little while now, but it’s popped up in the last week with some interesting announcements across its platform. From VR to a new social engagement tool, ads in...

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