Which social site is best for reaching teens? [VIDEO]
Social media marketing is a great way to appeal to consumers, young and old, but which platform is best for drawing in the younger crowds? Facebook is by far the largest and definitely one of the...
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Facebook Instant Articles means smaller slice of bigger pie for news publishers
Facebook officially launched Instant Articles last week, promising an improved experience for users and the chance for publishers to access its vast audience and proven advertising model. The idea...
View ArticleFacebook users ignore content they don’t agree with [STUDY]
Facebook users tend to ignore content that doesn’t line up with their existing points of view, according to a new study published in the journal, Science. Eytan Bakshy and his colleagues on the...
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Instagram unveils buy button and promises better targeting for ads
Instagram, Facebook’s popular photo-sharing app for smartphones, has announced a series of upgrades to its advertising products, including a buy button and the promise of better targeting. This follows...
View ArticleWhy social media is so popular during your downtime [STUDY]
If you’ve ever wondered why jumping on Twitter or Facebook during your downtime feels so natural, a new study could provide the answer. Researchers at UCLA found that our brains are predisposed to...
View ArticleHow to create effective health-related content for young people
There is significant demand from young people for reliable online information about the health issues affecting their lives, according to a new study. Researchers in the US found that teenagers...
View ArticleFacebook starts to rank content based on eyeball time
Facebook has said that it will start ranking News Feed content based on the time people spend looking at it. News Feed is Facebook’s flagship feature. Close to one billion people worldwide use it to...
View ArticleGlobal brands could still improve their social media marketing [STUDY]
Some of the world’s biggest brands still have room for improvement when it comes to social media marketing, according to new research. A study published in the Journal of Promotion Management revealed...
View ArticleStarbucks unveils content partnership with The New York Times
Starbucks, the popular coffee shop chain, has announced a content partnership with The New York Times, one of the world’s most widely-read newspaper brands. Under the agreement, the 10 million or so...
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How social media can improve chances of a sale by 60% [STUDY]
One of the strongest arguments for investing in an ongoing social media strategy is the correlation between the brands people follow on their favourite social networks and how likely they are to buy...
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WhatsApp monthly active users reaches 900 million
WhatsApp, the popular mobile messaging service, now has 900 million monthly active users, according to its co-founder. Posting on his Facebook page during a meeting with Facebook CEO Mark Zuckerberg,...
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10 Instagram facts as popular photo-sharing app overtakes Twitter
Instagram, the popular smartphone app for sharing photos and video, has announced that it has passed 400 million active monthly users. The important milestone comes as more established social media...
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Facebook’s index of everything could be good news for content creators
Facebook, the world’s largest social network, made some important changes to how its search function works this week and those changes could be good news for content creators. In recent years, the...
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Social media to influence 83% of Christmas shopping lists [STUDY]
With 45 shopping days until Christmas you would have to be pretty well-organised to have done all your Christmas shopping already. But whether you’re the kind of person who has everything wrapped and...
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Facebook’s ‘stolen’ video views row highlights legal risk for content marketers
A popular YouTube video accusing Facebook of “stealing billions of views” from creators of original video content has some useful lessons for content marketers. Kurzgesagt, a German design studio,...
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14 content marketing predictions for 2016
Content marketing is constantly changing. Your content strategies that work today won’t necessarily get you the results you need in a few months. So, as we all shake off the summer holidays and get...
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Why content marketers should care about Twitter’s Beyond 140 initiative
Content marketers should keep a close eye on Beyond 140, a Twitter initiative that could see users get access to a new, full-service publishing platform. According to industry reports, CEO Jack Dorsey...
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Facebook videos should get to the point in 3 seconds and do it without sound
Your Facebook videos have just three seconds to grab the attention of your target audience and they’re increasingly likely to be viewed without sound, the company said this week. An update on the...
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New scrolling technique could make your website content more memorable
Scrolling through digital content is something most of us do every day. Whether it’s swiping our fingers down our smartphones and tablets or working a mouse wheel, scrolling is a key part of how we...
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Why Facebook’s latest algorithm change could be bad news for brands
Facebook’s latest updates to its News Feed algorithm could be bad news for brands hoping to use content they have created or curated to connect with their fans and followers. Facebook is the world’s...
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